WorldVentures, a privately held leading direct seller of vacation and entertainment club memberships and Inc. 5000 fastest-growing company, today announced that it has reached a definitive agreement with Connecticut-based Nxt-ID, Inc., a company focused on the growing m-commerce market.
The agreement calls for WorldVentures to make a strategic investment of $2 million in Nxt-ID to develop a proprietary new wireless smart card for its members-numbering in the several hundreds of thousands worldwide-based on Nxt-ID’s Wocket®, a unique smart wallet that serves to securely store all credit cards.
The smart card will be customized with additional technologies and wireless features, such as the ability to seamlessly integrate with WorldVentures’s DreamTrips App to wirelessly check in and earn loyalty points towards free DreamTrips vacations at select restaurants. DreamTrips is a travel club and entertainment community where
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Rodan + Fields Appoints Diane Dietz As President And CEO
by Nicole Dunkley • • 0 Comments
Rodan & Fields, LLC (“Rodan + Fields”), a leading premium skincare brand and unique technology-driven social enterprise platform, today announced that its Board of Directors has chosen Diane Dietz as the Company’s next President and Chief Executive Officer (CEO), effective immediately.
Ms. Dietz, who most recently served as Chief Marketing Officer and Executive Vice President at Safeway, Inc., succeeds Lori Bush. Ms. Bush recently announced her intention to retire and will remain a member of Rodan + Fields’ Board of Directors.
Ms. Dietz has more than 25 years of experience running large and complex businesses and brands. While at Safeway, a leading food and drug retailer, Ms. Dietz was responsible for the multi billion dollar P&L of the business units and all functions related to marketing, merchandising, loyalty/digital strategy and the award-winning private
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DSA Enhances Consumer Protection Standards
by Nicole Dunkley • • 0 Comments
The Direct Selling Association (DSA) announced that new consumer and salesforce protection standards approved by its Board of Directors in 2015 have gone into effect as of January 1.
The most recent amendments to the DSA Code of Ethics expand upon the previous requirement that all earnings representations be based upon documented facts by setting forth the specific types of substantiation that is required and clarifying exactly what constitutes an earnings representation. Similarly, more specific requirements for substantiation of product representations now go into full force and effect.
“For more than 40 years, DSA’s Code of Ethics has challenged every direct selling company and its sales consultants to put ethics at the center of their businesses,” said DSA President Joseph N. Mariano.
“Our Code will continue to meet or exceed stakeholder expectations for consumer protection
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Avon Appoints New General Manager In China
by Nicole Dunkley • • 0 Comments
Avon Products Inc, the world’s largest direct seller of cosmetics, has appointed a new head of its Chinese operation – its fourth in five years – in the hope of turning around the declining business.
The move comes just days after the company was forced to dismiss rumors that it is exiting the country after a prolonged slump in sales, the result of what experts said was a lack of product innovation.
“China has been an important market for us for more than 25 years and we are proud to serve our loyal customers who know and trust the Avon brand, our strong network of beauty boutiques and our market-leading range of products,” the company said in a statement on Friday.
The company recently appointed Asson Chang as new general manager in China who will
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Primerica to Kick Off 30th Year With Events Across Canada
by Nicole Dunkley • • 0 Comments
Primerica, Inc. (NYSE:PRI) will launch our 30th year serving middle income families in Canada with six events occurring simultaneously from coast to coast on Saturday, January 9, 2016.
Primerica CEO Glenn Williams will speak before a live audience in Toronto, and he will participate via video in meetings being held simultaneously in Calgary, Halifax, Montreal, Vancouver, and Winnipeg. Approximately 10,000 people are expected to attend these six events.
“2015 proved to be another record-shattering year for Primerica Canada,” said Williams. “Life insurance face amount in force exceeded $100 billion, and client asset values surpassed $10.5 billion, both as of December 31, 2015.
Most importantly, we paid more than $102 million in claims to our Canadian policy beneficiaries during 2015. These families experienced a tragic loss of life and we were able to
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LifeVantage Appoints New Members To Board of Directors
by Nicole Dunkley • • 0 Comments
LifeVantage Corporation, recently announced today the appointment of Darren Jensen, the company’s President and Chief Executive Officer, and Dave Toole, a new independent director, to its Board of Directors. The election of Mr. Jensen and Mr. Toole brings the number of Directors to seven members and retains the independence of the Board.
“It is with pleasure that I accept the election to LifeVantage’s Board of Directors,” said Mr. Jensen. “I am honored to work together with our Board to continue to execute our growth plan.”
Mr. Toole stated, “I am pleased to join the Board of Directors of LifeVantage. The company has a strong foundation with effective and scientifically-backed products and has a number of exciting growth initiatives in place. I look forward to applying my experience to help LifeVantage maximize its potential.”
Garry Mauro,
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Silpada Launches Stylemaker Program
by Nicole Dunkley • • 0 Comments
Silpada, a leading direct sales and e-commerce accessories company, today announced the launch of its Stylemaker program, a modern way for women to share and sell the company’s handcrafted jewelry and accessories.
The introduction of the Silpada Stylemaker in February 2016 carves out a new category in the direct selling industry by creating a more accessible and casual selling opportunity for women.
The program is designed for the digital-driven woman who is interested in adding to her current income (not replacing it). She is not expected to recruit a team or host parties.
The launch of the Stylemaker program also introduces the Silpada ShopBox, an exclusive Stylemaker perk and the first of its kind in the direct sales industry.
“When Silpada was founded in 1997, it was a pioneer in the industry for
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Medifast Sets To Branch Into Sports Nutrition
by Nicole Dunkley • • 0 Comments
Medifast will be announcing its first private-label sports nutrition products very soon, CEO Michael MacDonald said in an interview Thursday. Private labeling has companies licensing products they make to be sold under other companies’ names.
Starting with private labeling in the new market is right for Medifast because the company’s own brand is strictly associated with weight loss and meal replacement bars, MacDonald said. He expects the strategy to ease Medifast’s entry into a new market and expand its portfolio.
“You’re not going to get the athlete in great shape to be on the meal replacement,” MacDonald said. “You want to have sports nutrition for them.”
Medifast will start with a private-label arrangement with a “major university” and a “sports-oriented brand,” MacDonald said. He declined to share further details.
The Owings Mills-based company has been signaling
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Dennis And Sue Ligon Achieve Elite 3 At Modere
by Ted Nuyten • • 0 Comments
Dennis and Sue Ligon have always been able to spot a disruptive business model that would bring them great success.
It started more than 20 years ago in the indoor tanning industry – when they utilized a membership strategy used by fitness clubs to revolutionize the tanning business.
By changing the dynamic they were able to create one of the largest, privately-owned tanning chains on the east coast– simply by disrupting the current way business had been done in the past and creating a new model.
Now they’ve found a new disruptive business model at Modere.
“When we had to find a new network marketing home, my wife and I looked at many companies and all of them were solid companies but they also all sounded similar, but Modere was quite different and immediately
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Basic Reset – Medical Claims Will Trigger Regulators…
by Ted Nuyten • • 0 Comments
Basic Reset is a USA direct seller of health products and those are being marketed and sold on the premise that they can “treat, cure or prevent” disease. This is what the FTC in the USA say about health claims:
“Companies must support their advertising claims with solid proof. This is especially true for businesses that market food, over-the-counter drugs, dietary supplements, contact lenses, and other health-related products.”
Basic Reset health / medical claims will trigger regulators to come in sooner or later:
A testimonial from the Basic Reset website:
(Lupus, sjogrems syndrome, fibromyalgia, brain fog, rheumatoid arthritis, bone injuries, coronary and pulmonary problems, asthma, allergies, MS, bladder enigmas, kidney and gall stones, memory loss, vertigo, digestive problems, and blood disorders)
“I felt I was waiting to die, but praying for God to help me. I