From Vision to Legacy: The Umene Family’s Inspiring Journey at GOVVI

Toyohiro and Takashi Umene, a remarkable father-son duo hailing from Fukuoka, Japan, have rapidly risen to prominence within GOVVI.
Their extensive background and unique insights have not only shaped their personal achievements but have also significantly influenced the direction, spirit and success of the company, making them pivotal figures in the e-commerce industry.
Background
Toyohiro and Takashi Umene, a dynamic father-son duo from Fukuoka, Japan, are seasoned veterans in the e-commerce industry. With over two decades of experience, they joined GOVVI in October 2022, bringing their profound expertise and a legacy of success from previous ventures.
“We’ve been in e-commerce for 26 years, achieving high ranks and recognition,” Toyohiro explains, highlighting their decorated past with companies like NuSkin and Synergy Worldwide.
Why GOVVI? Inspiration
Toyohiro and Takashi’s decision to align with GOVVI was driven by the company’s commitment to innovative products and global expansion. “Our favorite product is the Fuel Tablet. It’s not just about savings; it’s about fostering an eco-friendly future,” Takashi shares, reflecting their passion for products that offer both economic and environmental benefits.
Business Approach and Team Dynamics
At GOVVI, the Umenes apply a pioneering approach, leveraging the first e-commerce model in their sector that incorporates a subscription structure. “This model has been

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