The Direct Selling Association (DSA) announced that new consumer and salesforce protection standards approved by its Board of Directors in 2015 have gone into effect as of January 1.
The most recent amendments to the DSA Code of Ethics expand upon the previous requirement that all earnings representations be based upon documented facts by setting forth the specific types of substantiation that is required and clarifying exactly what constitutes an earnings representation. Similarly, more specific requirements for substantiation of product representations now go into full force and effect.
“For more than 40 years, DSA’s Code of Ethics has challenged every direct selling company and its sales consultants to put ethics at the center of their businesses,” said DSA President Joseph N. Mariano.
“Our Code will continue to meet or exceed stakeholder expectations for consumer protection