Christian Science Monitor features a story on the new face of direct selling with companies like Stella & Dot, Jamberry, and Scentsy that are drawing in women, squeezed more than ever by competing work and family pressures. Their appeal lies in the promise of flexible income streams, creative fulfillment, and less rigid boundaries between work and leisure.
“Welcome to my first official ONLINE Jamberry Nails Party!” the message read. My friend Sarah had joined up with Jamberry (think Avon for durable press-on manicures), and she was kicking things off with a Facebook shindig, inviting about 30 of her friends to browse Jamberry’s vast inventory of nail decals and adorn their fingertips with chevron patterns, rainbow polka dots, or the logo for their favorite college football team. In return, she gets a discount on
Tag Archive for Tupperware
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Tupperware Is Joining UN In Fight For Gender Equality
by Tina Williams • • 0 Comments
Tupperware is one of three companies to announce a new partnership with UN Women’s HeForShe program.
Rick Goings, the chairman and chief executive of Tupperware Brands TUP 0.93% , would like his fellow CEOs to look at promoting women the way Wall Street looks at investing in undervalued companies: It’s not about doing the right thing or scoring PR points, it’s simply good business.
“I want them to see the business case for gender parity,” Goings told Fortune. “In business, women are under-appreciated assets, and there will be a business advantage for those who seize the opportunity to develop them. ”
That’s one reason why Tupperware Brands, which has a business model that relies on a predominantly female sales force around the globe, has signed on as one of the first companies participating in HeForShe, the UN Women’s program in support of
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Tupperware Sales Fell To $582 million From $663 million In Q1
by Tina Williams • • 0 Comments
Tupperware Brands Corp. posted a soft current-quarter outlook Tuesday, as first-quarter sales fell 12%, primarily because of the strong dollar.
Still, revenue results beat Wall Street expectations.
For the second quarter, Tupperware said it expected to report $1.14 to $1.19 a share in profit, below analysts’ expectations of $1.23 a share. It also expects sales to be down 11% to 13%. Analysts had expected an 11% drop.
The company’s results continued to rely heavily on sales in emerging markets. For a while, Tupperware had enjoyed double-digit sales growth in those markets, although recently they had slowed to a high single-digit rate.
Chief Executive Rick Goings highlighted developing markets like Argentina, Brazil and China, which contributed to sales growth despite overall “challenged markets.”
In the most recent period, emerging markets accounted for 66% of Tupperware’s top line, with sales growing 8% in
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Tupperware Reports A 12% Loss During First Quarter
by Tina Williams • • 0 Comments
Tupperware Brands Corp. posted a soft current-quarter outlook Tuesday, as first-quarter sales fell 12%, primarily because of the strong dollar.
Still, revenue results beat Wall Street expectations.
For the second quarter, Tupperware said it expected to report $1.14 to $1.19 a share in profit, below analysts’ expectations of $1.23 a share. It also expects sales to be down 11% to 13%. Analysts had expected an 11% drop.
The company’s results continued to rely heavily on sales in emerging markets. For a while, Tupperware had enjoyed double-digit sales growth in those markets, although recently they had slowed to a high single-digit rate.
Chief Executive Rick Goings highlighted developing markets like Argentina, Brazil and China, which contributed to sales growth despite overall “challenged markets.”
In the most recent period, emerging markets accounted for 66% of Tupperware’s top line, with sales growing 8% in
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Tupperware’s 4th Quarter Results In: Revenue Down $37 Million
by Tina Williams • • 0 Comments
Tupperware’s fourth-quarter profit fell as sales softened, but its performance beat analysts’ expectations.
Its stock rose more than 5 percent in Wednesday premarket trading.
The Orlando, Florida-based company earned $82.3 million, or $1.63 per share, for the period ended Dec. 27. That compares with $89.7 million, or $1.74 per share, a year earlier.
Earnings, adjusted for non-recurring costs, were $1.72 per share.
The results beat Wall Street expectations. The average estimate of analysts surveyed by Zacks Investment Research was for earnings of $1.53 per share.
Tupperware’s stock added $3.27, or 5.5 percent, to $63.01 before the market open.
The direct seller of plastic storage containers and cosmetics said that revenue declined to $679.9 million from $717.1 million. This still managed to top the $664.3 million that analysts polled by Zacks predicted.
For the year, Tupperware Brands Corp. earned $214.4 million, or $4.20 per share. Adjusted profit was $5.38 per share. Annual revenue totaled $2.61 billion.
Tupperware expects full-year adjusted earnings in a range of $4.90 to $5 per share. It predicts first-quarter adjusted earnings between 98 cents and $1.03 per share.
Analysts polled by FactSet expect full-year earnings of $5.21 per share and first-quarter earnings of $1.12 per share.
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Home Party Marketing Making A Huge Comeback
by Tina Williams • • 0 Comments
Suzanne Sproul, writer for Inland Valley Daily Bulletin shared a heartwarming article on the rise … or return of home party marketing:
In the 1950s, Brownie Wise started throwing parties. But they weren’t just like any party. Wise’s parties featured bonus gifts like speedboats and trips to Florida, sparking a revolutionary sales method coined party-plan marketing. She was the mother of Tupperware parties — and her method is making a comeback.
The depth and breadth of products one can buy while sitting on the living room couch with a few friends is virtually limitless. More than six decades after the first Tupperware party, people are now hosting parties where guests can check out personal self-defense items (Damsel in Defense) and tea collections (Zendigo Teas) to nail polish (Jamberry Nails) and pet products (pawTree).
In a time when technology can seem overwhelming to many, the personal touch of the home party is not only fun, but fills a need for personal selling and customer service, said Deb Bixler, creator of the Virginia-based Cash Flow Show, a service-based business model.
“The No. 1 commodity in the 21st century is fun,” she said. “When a home party-plan consultant creates a fun environment it becomes a way for
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Midsize Wineries Getting Into Tupperware-Style Home Parties
by Tina Williams • • 0 Comments
Would you go to the wine equivalent of a Tupperware party? This is a serious question. When a major wine producer embraces the Tupperware selling model, an at-home wine-buying party just might be in your future.
“It’s the social marketing way of selling wine, friends to friends,” says Jean-Charles Boisset, proprietor of the Boisset Collection, his family’s group of 20-odd wineries in California and France. He started testing the idea about a year and a half ago with his new venture, Boisset Wine Living. Now, based on its success, he’s aiming to expand.
“Our program is like Tupperware’s, but it’s high end,” Boisset said over lunch in New York.
The company’s “wine ambassadors” set up and pour the wine for the in-home tastings. New Yorker Liz Howng, who works in corporate finance, grabs her Boisset Wine Living kit several evenings a month and heads out to pour and talk about Boisset wines for friends of friends at their apartments.
The kit includes Riedel glasses, wine fact sheets and a corkscrew. Because of byzantine U.S. wine regulations, the host orders the tasting package of five or six wines through an ambassador such as Howng, buying one of the eight offered or a custom mix at
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Tupperware Struggled Greatly In 2014
by Tina Williams • • 0 Comments
For Tupperware Brands Corporation, 2014 has almost been the inverse of 2013.
The stock started 2013 near $62 levels and continued to move higher to end the year at over $90, whereas in 2014 the stock started to decline from the $90 plus levels and currently trades near $64 levels. With 90 percent of its revenues coming from overseas and dollar riding high vs. other currencies, the future also doesn’t seem pleasant for the company.
Tupperware Chairman and CEO, Rick Goings, was on CNBC to discuss how strong dollar is impacting the company and the measures taken by the company to limit its impact.
“Its peaks and valleys with regard to it. We have done regression analysis, we have had a market basket of about 45 countries and when you put it all together, yep, this year, it’s a headache, but sometimes you’re a windshield and sometimes you’re the bug and over a decade it’s been pretty neutral,” Goings said.
Emerging markets that Tupperware is focusing on are showing signs of weakness. When Goings was asked the outlook for his company keeping this in perspective, he replied, “Well, I think we’ve got enough currents that are the wind at our back in these emerging markets. The big
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Tupperware 3Q Results – Shares Fall 24%
by Tina Williams • • 0 Comments
Tupperware Brands Corp. (TUP) on Wednesday reported third-quarter earnings of $32.3 million.
The Orlando, Florida-based company said it had profit of 63 cents per share. Earnings, adjusted for non-recurring costs, were 90 cents per share.
The results missed Wall Street expectations. The average estimate of analysts surveyed by Zacks Investment Research was for earnings of 91 cents per share.
The direct seller of plastic storage containers and cosmetics posted revenue of $588.7 million in the period, which beat Street forecasts. Analysts expected $587.9 million, according to Zacks.
For the current quarter ending in December, Tupperware expects its per-share earnings to range from $1.55 to $1.60. Analysts surveyed by Zacks had forecast adjusted earnings per share of $1.70.
The company expects full-year earnings in the range of $5.21 to $5.26 per share.
Tupperware shares have fallen 24 percent since the beginning of the year. The stock has declined 23 percent in the last 12 months.
Résumé
Work history: Mr. Goings was recruited to Avon Products in 1985, where he held a number of senior management positions. He joined Tupperware in 1992 as president of Tupperware Worldwide.
Education: Mr. Goings was educated at Guilford College and holds honorary doctorates in humane letters, from Rollins College, and business administration, from Bryant College. He also
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Direct-Selling Featured In The Guardian
by Tina Williams • • 0 Comments
For women in post-war 1950s Britain, invitations to parties at their friends’ houses started to come thick and fast. Tea and cakes were dished out – and so were plastic boxes. The aim of the hostess was to sell an innovative brand that had come over from the US and still survives today – Tupperware.
Fast forward 60 years and ladies (and to a lesser extent, gentlemen) are still being invited to parties with a hidden agenda – but now they can find themselves coming home with anything from a £16 mango wedger (courtesy of Pampered Chef) to a £145 statement necklace (Stella & Dot).
Parties where your host tries to flog you anything from wine to knickers now account for 35% of direct selling – the name given to the practice where someone sells you something outside of a shop environment.
This slice of the market has more than doubled from 14% five years ago, according to new figures from the Direct Selling Association (DSA). “Direct selling parties are social occasions where you can buy in a leisurely manner from a friend rather than a shop you have no connection to,” says Lynda Mills, director of the DSA.
“The increase in the parties