Suzanne Sproul, writer for Inland Valley Daily Bulletin shared a heartwarming article on the rise … or return of home party marketing:
In the 1950s, Brownie Wise started throwing parties. But they weren’t just like any party. Wise’s parties featured bonus gifts like speedboats and trips to Florida, sparking a revolutionary sales method coined party-plan marketing. She was the mother of Tupperware parties — and her method is making a comeback.
The depth and breadth of products one can buy while sitting on the living room couch with a few friends is virtually limitless. More than six decades after the first Tupperware party, people are now hosting parties where guests can check out personal self-defense items (Damsel in Defense) and tea collections (Zendigo Teas) to nail polish (Jamberry Nails) and pet products (pawTree).
In a time when technology can seem overwhelming to many, the personal touch of the home party is not only fun, but fills a need for personal selling and customer service, said Deb Bixler, creator of the Virginia-based Cash Flow Show, a service-based business model.
“The No. 1 commodity in the 21st century is fun,” she said. “When a home party-plan consultant creates a fun environment it becomes a way for