Tupperware is one of three companies to announce a new partnership with UN Women’s HeForShe program.
Rick Goings, the chairman and chief executive of Tupperware Brands TUP 0.93% , would like his fellow CEOs to look at promoting women the way Wall Street looks at investing in undervalued companies: It’s not about doing the right thing or scoring PR points, it’s simply good business.
“I want them to see the business case for gender parity,” Goings told Fortune. “In business, women are under-appreciated assets, and there will be a business advantage for those who seize the opportunity to develop them. ”
That’s one reason why Tupperware Brands, which has a business model that relies on a predominantly female sales force around the globe, has signed on as one of the first companies participating in HeForShe, the UN Women’s program in support of