Tag Archive for Social Media

Facebook Disabled Me – how to avoid being locked out of your business account

Originally written by Anna Jordan on Small Business
Facebook, one of the most popular social networking sites in the world, is full of pages and accounts run by small business owners.
In 2019, there were over 90m small businesses on Facebook worldwide. These businesses can post updates, list contact details and services, allow customer reviews, place job adverts and create an online shop.
However, the hashtag #facebookdisabledme has grown on Twitter with frustrated Facebook users unable to access their accounts, their business pages and their ad accounts. Multiple petitions have been created asking Facebook to change how they review accounts and to lift bans on locked-out users.
Facebook’s account reviews are run on artificial intelligence (AI) which favours broad identifiers and lacks nuance. The customer service side is also reliant on AI so when businesses try to get in touch with a human at Facebook to resolve the issue, they can’t.
Users of the platform have bemoaned a lack of transparency and no clarification as to why an account or page has been disabled. It can take months to get these accounts reinstated and even then, they may be disabled again days later.
Having your personal account disabled is aggravating, but for small business owners the

Read more...

Facebook Disabled Me – how to avoid being locked out of your business account

Originally written by Anna Jordan on Small Business
Facebook, one of the most popular social networking sites in the world, is full of pages and accounts run by small business owners.
In 2019, there were over 90m small businesses on Facebook worldwide. These businesses can post updates, list contact details and services, allow customer reviews, place job adverts and create an online shop.
However, the hashtag #facebookdisabledme has grown on Twitter with frustrated Facebook users unable to access their accounts, their business pages and their ad accounts. Multiple petitions have been created asking Facebook to change how they review accounts and to lift bans on locked-out users.
Facebook’s account reviews are run on artificial intelligence (AI) which favours broad identifiers and lacks nuance. The customer service side is also reliant on AI so when businesses try to get in touch with a human at Facebook to resolve the issue, they can’t.
Users of the platform have bemoaned a lack of transparency and no clarification as to why an account or page has been disabled. It can take months to get these accounts reinstated and even then, they may be disabled again days later.
Having your personal account disabled is aggravating, but for small business owners the

Read more...

5 tips to make your small business TikTok marketing a success

Originally written by jaronsoh on Small Business
TikTok has taken the world by storm since its worldwide release in August 2018. The latest official data shows 500m active monthly users worldwide, while more recent estimates put that at nearly a billion. In that time, many businesses and brands have used the app’s popularity as an avene for mass maketing – though many don’t approach it in the right way.
Here, Traktion share five tips to be successful with TikTok marketing.
1. It’s all about tone
TikTok is a channel for light-hearted, fun and shareable entertainment. It’s not LinkedIn. Nor is it even Facebook or Instagram. Content that is too dry, too heavy, or too polished and corporate is just not going to land well – particularly with those young audiences. One of the biggest mistakes a brand can make in
marketing on TikTok is getting their tone of voice wrong.
2. Let users be your content creators
One of the ways to avoid the potentially fatal pitfall of try-hard content is to encourage other users to create content for you. Harnessing the power of this user-generated content (UGC) is a must for marketing on a platform on which content is built around challenges, trends, and most of

Read more...

5 tips to make your small business TikTok marketing a success

Originally written by jaronsoh on Small Business
TikTok has taken the world by storm since its worldwide release in August 2018. The latest official data shows 500m active monthly users worldwide, while more recent estimates put that at nearly a billion. In that time, many businesses and brands have used the app’s popularity as an avene for mass maketing – though many don’t approach it in the right way.
Here, Traktion share five tips to be successful with TikTok marketing.
1. It’s all about tone
TikTok is a channel for light-hearted, fun and shareable entertainment. It’s not LinkedIn. Nor is it even Facebook or Instagram. Content that is too dry, too heavy, or too polished and corporate is just not going to land well – particularly with those young audiences. One of the biggest mistakes a brand can make in
marketing on TikTok is getting their tone of voice wrong.
2. Let users be your content creators
One of the ways to avoid the potentially fatal pitfall of try-hard content is to encourage other users to create content for you. Harnessing the power of this user-generated content (UGC) is a must for marketing on a platform on which content is built around challenges, trends, and most of

Read more...