Originally written by Jim Meadows on Small Business
The social media landscape has evolved drastically over the years. There are now multiple social platforms, each with different specialised characteristics.
For example, Twitter provides its users with a platform to share news and views; Instagram hosts stylised visual content; YouTube is the king of video; while TikTok’s short-form video content provides users with light-hearted escapism.
And now we have a new social platform that allows users to share and interact with audio-only content. This new platform is Clubhouse.
The emergence of Clubhouse
Since the pandemic stripped us of live events and the privilege of casually listening and contributing to random, in-person conversations, it seems logical as to why a social media platform that allows us to do just that has risen in popularity.
Additionally, the rise of podcasts and the increasing Zoom fatigue, has spurred on the emergence of Clubhouse. For many, the app creates a break from the endless screen time we are now accustomed to, with one Vogue journalist describing that she had downloaded Clubhouse because she felt ‘Zoomed out’.
What is Clubhouse?
Clubhouse launched back in March 2020 and describes itself as ‘a new type of social product based on voice’. The new social platform has been valued

Read more...

Originally written by Jim Meadows on Small Business
The social media landscape has evolved drastically over the years. There are now multiple social platforms, each with different specialised characteristics.
For example, Twitter provides its users with a platform to share news and views; Instagram hosts stylised visual content; YouTube is the king of video; while TikTok’s short-form video content provides users with light-hearted escapism.
And now we have a new social platform that allows users to share and interact with audio-only content. This new platform is Clubhouse.
The emergence of Clubhouse
Since the pandemic stripped us of live events and the privilege of casually listening and contributing to random, in-person conversations, it seems logical as to why a social media platform that allows us to do just that has risen in popularity.
Additionally, the rise of podcasts and the increasing Zoom fatigue, has spurred on the emergence of Clubhouse. For many, the app creates a break from the endless screen time we are now accustomed to, with one Vogue journalist describing that she had downloaded Clubhouse because she felt ‘Zoomed out’.
What is Clubhouse?
Clubhouse launched back in March 2020 and describes itself as ‘a new type of social product based on voice’. The new social platform has been valued

Read more...