Originally written by jaronsoh on Small Business
TikTok has taken the world by storm since its worldwide release in August 2018. The latest official data shows 500m active monthly users worldwide, while more recent estimates put that at nearly a billion. In that time, many businesses and brands have used the app’s popularity as an avene for mass maketing – though many don’t approach it in the right way.
Here, Traktion share five tips to be successful with TikTok marketing.
1. It’s all about tone
TikTok is a channel for light-hearted, fun and shareable entertainment. It’s not LinkedIn. Nor is it even Facebook or Instagram. Content that is too dry, too heavy, or too polished and corporate is just not going to land well – particularly with those young audiences. One of the biggest mistakes a brand can make in
marketing on TikTok is getting their tone of voice wrong.
2. Let users be your content creators
One of the ways to avoid the potentially fatal pitfall of try-hard content is to encourage other users to create content for you. Harnessing the power of this user-generated content (UGC) is a must for marketing on a platform on which content is built around challenges, trends, and most of