After half a century of pioneering success in the Direct Selling sector, Luminex Home Décor & Fragrance proudly announces a strategic shift for its PartyLite North America market, transitioning it from a Direct Selling/Affiliate model to a modern and consumer-centric approach with the adoption of a Direct-to-Consumer (DTC) model with a new and innovative Brand Ambassador program, poised to generously support its field of PartyLite Affiliates. This transition is anticipated to be effective March 1, 2024.
Legacy of Excellence
PartyLite has been a direct selling trailblazer and the #1 global party plan company offering candles, home fragrance and décor for five decades, establishing itself as a leader with an unwavering commitment to quality, innovation, field support, and customer satisfaction.
Throughout the years, the company has navigated rapidly changing market landscapes and evolving consumer preferences with resilience and adaptability.
The decision to transition to a DTC model is a natural progression for the North America market, aligning with PartyLite’s tradition of staying at the forefront of industry and market trends. This transformation is a testament to our willingness to embrace change while staying true to the core values that have defined us for half a century.
Adapting to Consumer Changes
Through the years, PartyLite has demonstrated an
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PartyLite Expands Into Spain
by Ramya Chandrasekaran • • 0 Comments
Leading direct selling company PartyLite, specializing in scented candles and candle accessories, has expanded into Spain with an exclusive distributor. The move marks the 19th European country where the direct seller is actively doing business.
PartyLite launched its collaboration with the Spanish exclusive distributor Marcel Cluny (MCY Cosmetics SLL Technology and Distribution) with a product training session in Bilbao in November 2015.
Luca Pozzuoli, CEO of Emerging Markets as well as vice president of market development at PartyLite group, says he is looking forward to working together with the Spanish distributor: “With Marcel Cluny, we found the ideal sales channel in Spain for our premium scented candles. PartyLite Candles complement the range of cosmetics offered by Marcel Cluny perfectly, and through its dense network of highly trained professionals and consultants in Spain this partnership is extremely promising.”
Demand for PartyLite’s bestsellers
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PartyLite Sells 4 Million Units Of New Product In Record Time
by Tina Williams • • 0 Comments
As the world’s number one direct seller of home fragrance, including candles, wax warmers and other innovative flameless fragrance, PartyLite has been delivering premium scents to fragrance lovers for more than 42 years. But PartyLite is also passionate about innovating – finding new and better ways to deliver the fragrances its customers crave.
For example, the Escential Jar™ by PartyLite Scented Candle sold its first million units within weeks of introducing it in 2013. It has since become the most popular, fastest-selling PartyLite candle ever with 4 million sold to date. Candle-lovers adore that each of these jar candles burns an average of 50 hours.
That translates into 8.3 million days of PartyLite fragrance delivered by these popular candles so far! Regardless of its success, PartyLite decided that the candle could be improved.
This fall, PartyLite
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Blyth Quarterly Sales Down From $118 Million To $103 Million
by Tina Williams • • 0 Comments
Blyth, Inc. (NYSE: BTH), a direct-to-consumer company and leading designer and marketer of candles and accessories for the home and health, wellness and beauty products, household convenience items and personalized gifts sold through the direct selling and direct marketing channels, today reported sales and earnings for the first quarter of 2015.
Net sales for the three months ended March 31, 2015 decreased approximately 12% to $103.7 million from $118.2 million for the comparable prior year period. Sales for the quarter were negatively impacted by the strengthening U.S. Dollar, particularly against the euro, by approximately 9%, or $10.7 million.
Commenting on the first quarter results, Robert B. Goergen, Jr., Chief Executive Officer noted, “While our Catalog & Internet segment sales gained over the prior year period, our Candles & Home Decor segment sales were negatively affected by the increasing strength of the U.S. dollar
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PartyLite Candles Expands Into Turkey
by Tina Williams • • 0 Comments
PartyLite is excited that its products will now be available in Turkey. PartyLite is the world’s number one party plan company selling candles, candle holders, flameless fragrance and wax warmers, as well as holiday and home décor, predominately through independent business entrepreneurs.
PartyLite reached an agreement in October with Istanbul-based which will have exclusive distribution rights to sell a variety of PartyLite products in Turkey. The opening of the Turkish market means that PartyLite products are now available in 18 countries across the European continent.
Martin Köhler, President of PartyLite Europe, and Luca Pozzoli, PartyLite group general manager for Switzerland and Emerging Markets, greeted more than 150 independent entrepreneurs at a festive opening event held by the distributor in December. Approximately 500 starter kits have already been ordered for 2015 by the distributor.
The distribution company was founded by two enterprising women, Elçin Birben and Hürcan Haydar, who both have several years of experience in direct selling. “We are a young company with a goal to play a vital role in the Turkish direct selling industry,” explained Elçin Birben.
Luca Pozzoli, who also serves as PartyLite Vice President of Market Development, said, “Elçin and Hürcan are very ambitious individuals, and we have no doubt that they are capable of growing
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PartyLite Key Sponsor Of Humane Society
by Tina Williams • • 0 Comments
It’s always a super glamorous event when 500+ guests from all over the world gather in New York City for the annual black-tie Gala of The Humane Society of the United States — the nation’s largest and most powerful animal protection organization.
But this year, on Nov. 21, after walking the red carpet and enjoying cocktails, guests will sit down for dinner at tables featuring candleholder sculptures of the very animals they are raising funds to protect.
Center stage on each table will be dramatic centerpieces donated by PartyLite featuring the newest designs from the new Jonathan Adler for PartyLite® Safari Chic Collection. The golden glow of candlelight will emanate from the newest votive, pillar and tealight holders, among them will be Adler sculptures of beloved animals — elephants, zebras and lions. Cocktail tables will feature his stunning gold Santorini Hurricanes, accompanied by his charming Squirrel Tealight Holder and, Jonathan’s personal favorite, the Peace Dove Tealight Holders.
“We became sponsors of this year’s HSUS Gala because it’s such a perfect fit,” says Rob Goergen, President of PartyLite Worldwide. “They wanted to make this year’s Gala even more special to celebrate their 60th anniversary. At PartyLite, we’re celebrating the success of our first Jonathan Adler
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PartyLite Named Best Direct-Selling Company In Europe 2014
by Tina Williams • • 0 Comments
European direct sales association Seldia has selected PartyLite as the best European direct selling company in 2014. During the association’s annual conference in Brussels/Belgium in early October, Martin Köhler, PartyLite President Europe, accepted the prestigious ASTRA award from Seldia’s chairman & CEO of Swedish company Oriflame, Magnus Brännström.
In paying tribute to the winner, Brännström highlighted the strong similarities between the PartyLite business model and the goals Seldia works hard to achieve: primarily the promotion and further development of the direct sales model across Europe including the social welfare and economic aspects for direct sales professionals, especially the active support of career opportunities for women. In addition, the chairman also praised the enormous support of Seldia itself by PartyLite Europe with regard to the growing digitalisation.
Aside from the big win for PartyLite, Spanish member of the European Parliament, Teresa Jimenez, was also recognised with an ASTRA (Personality of the Year) for her active support of Seldia’s platform for female entrepreneurs, as well as the UK DSA which received the Best Direct Selling Association of the Year Astra Award.
Headquartered in Brussels, Seldia represents the direct sales industry within the European Union and counts 28 European direct selling associations (DSAs), out of which
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PartyLite Canada VP/Sales Honoured By Direct Sellers Association Of Canada
by Tina Williams • • 0 Comments
Tracie Graham, Vice President of Sales at PartyLite Canada, was specially honoured by the Direct Sellers Association of Canada at its annual conference held in Halifax, Nova Scotia, where the organization also celebrated its 60th anniversary. Tracie received the organization’s Distinguished Service Award.
According to DSA President Ken Mulhall, the award is presented to individuals who have made a significant contribution to the advancement of the DSA through their involvement in the affairs of the association, in their community or in public service.
“It is with great pleasure that the Direct Sellers Association of Canada is presenting a Distinguished Service Award to Tracie Graham, Vice President of Sales for PartyLite Gifts,” said Mr. Mulhall. “Tracie received this award because she masterfully led the Member Rewards Taskforce to sunset our previous program and launch a new and improved affinity program for the association.
“Also, Tracie has been a great ambassador of the DSA through her participation on the DSA Board of Directors. Tracie’s commitment to the DSA was further acknowledged by her moving into the role of Vice Chair during this year’s Annual General Meeting. The DSA is very fortunate to have Tracie on our team.”
PartyLite Canada was also acknowledged at the meeting for its compliance with
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PartyLite Teams Up With Famous Brand, Johnathan Adler
by Tina Williams • • 0 Comments
PartyLite – whose world-class candles, candle accessories and fragranced home décor are sold around the globe — is unveiling its new designer collection, created by Jonathan Adler. Inspired by Adler’s home — New York City — the collection brings “Big Apple” glamour and style to candle lovers everywhere.
There’s plenty of glowing gold tone for holiday dazzle, from a tall, dramatic gold hurricane to a swanky, softer gold votive holder. There’s a stunning contemporary wall sconce that is especially brilliant when used in pairs. There are sharp red accent pieces, and a cool white ceramic Big Apple candle holder, plus two sophisticated new fragrances (Big Apple by Day and Big Apple by Night) to finish with a wonderful scent.
There are even some irresistible white porcelain creatures to add a touch of fantasy to the scene: sculptural peace doves and a charming squirrel. There’s just so much to love and so many ways to “gift” your way into the holidays.
“The new Jonathan Adler for PartyLite Collection delivers the on-trend glamour our global audience will love,” says Rob Goergen, President of PartyLite Worldwide. “These stunning candle holders, pottery pieces and brand new fragrances bring a sense of luxury and excitement to any