As the world’s number one direct seller of home fragrance, including candles, wax warmers and other innovative flameless fragrance, PartyLite has been delivering premium scents to fragrance lovers for more than 42 years. But PartyLite is also passionate about innovating – finding new and better ways to deliver the fragrances its customers crave.
For example, the Escential Jar™ by PartyLite Scented Candle sold its first million units within weeks of introducing it in 2013. It has since become the most popular, fastest-selling PartyLite candle ever with 4 million sold to date. Candle-lovers adore that each of these jar candles burns an average of 50 hours.
That translates into 8.3 million days of PartyLite fragrance delivered by these popular candles so far! Regardless of its success, PartyLite decided that the candle could be improved.
This fall, PartyLite