European direct sales association Seldia has selected PartyLite as the best European direct selling company in 2014. During the association’s annual conference in Brussels/Belgium in early October, Martin Köhler, PartyLite President Europe, accepted the prestigious ASTRA award from Seldia’s chairman & CEO of Swedish company Oriflame, Magnus Brännström.
In paying tribute to the winner, Brännström highlighted the strong similarities between the PartyLite business model and the goals Seldia works hard to achieve: primarily the promotion and further development of the direct sales model across Europe including the social welfare and economic aspects for direct sales professionals, especially the active support of career opportunities for women. In addition, the chairman also praised the enormous support of Seldia itself by PartyLite Europe with regard to the growing digitalisation.
Aside from the big win for PartyLite, Spanish member of the European Parliament, Teresa Jimenez, was also recognised with an ASTRA (Personality of the Year) for her active support of Seldia’s platform for female entrepreneurs, as well as the UK DSA which received the Best Direct Selling Association of the Year Astra Award.
Headquartered in Brussels, Seldia represents the direct sales industry within the European Union and counts 28 European direct selling associations (DSAs), out of which