PartyLite is excited that its products will now be available in Turkey. PartyLite is the world’s number one party plan company selling candles, candle holders, flameless fragrance and wax warmers, as well as holiday and home décor, predominately through independent business entrepreneurs.
PartyLite reached an agreement in October with Istanbul-based which will have exclusive distribution rights to sell a variety of PartyLite products in Turkey. The opening of the Turkish market means that PartyLite products are now available in 18 countries across the European continent.
Martin Köhler, President of PartyLite Europe, and Luca Pozzoli, PartyLite group general manager for Switzerland and Emerging Markets, greeted more than 150 independent entrepreneurs at a festive opening event held by the distributor in December. Approximately 500 starter kits have already been ordered for 2015 by the distributor.
The distribution company was founded by two enterprising women, Elçin Birben and Hürcan Haydar, who both have several years of experience in direct selling. “We are a young company with a goal to play a vital role in the Turkish direct selling industry,” explained Elçin Birben.
Luca Pozzoli, who also serves as PartyLite Vice President of Market Development, said, “Elçin and Hürcan are very ambitious individuals, and we have no doubt that they are capable of growing