Young Living™ Essential Oils, the world leader in essential oils and industry pioneer, took home the 2017 Silver Anvil Award for Events & Observances—Seven or Fewer Days (Consumer Events) for “The Lavender Room” at last week’s award ceremony held in New York, which is sponsored by the Public Relations Society of America (PRSA).
The Silver Anvil Awards are among the most prestigious in the public relations industry and recognize the best of the best in brand communications and public relations.
In December 2016, Young Living—a brand passionate about sharing whole-life wellness with the world—was eager to provide New Yorkers an opportunity to “take a breather” during the hustle and bustle of the busy holiday season.
Through a partnership with leading global public relations firm Ketchum, its agency of record, Young Living developed an essential oil-infused pop-up installation along Fifth Avenue at Union Square in New York City.
The Lavender Room—part meditative space and part sampling and pop-up shop—immersed busy New Yorkers in the relaxing bliss of Young Living’s Lavender essential oil and featured a quiet Zen-like room with a forest of more than 5,000 stems of fresh lavender. Passersby were invited inside The Lavender Room to sit for a few moments in peace and