Kevin Guest, chief executive officer of USANA, was elected to the Direct Selling Association (DSA) Board of Directors, June 3, during the Association’s 2017 Annual Meeting in Orlando.
The DSA is a national trade association of more than 200 leading companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment.
Guest will serve a one-year term, helping the organization achieve its goals of promoting the direct selling industry as well as ensuring that member companies maintain the highest level of business ethics.
“DSA is pleased that Kevin has accepted this position on the board of directors,” said Joseph N. Mariano, DSA President. “Kevin’s dedication to and enthusiasm for direct selling will prove a significant asset not only to the board but for the entire Association and membership. I look forward to working more closely with Kevin on DSA’s strategic initiatives moving forward.”
“I am excited to serve an organization which plays such a crucial role in promoting the innovation and integrity within the direct selling industry,” said Guest.
“The DSA encompasses a wide variety of companies, each offering exceptional products and services to millions of independent distributors and their customers throughout the