Events in the direct selling industry share many common goals and practices; product and software training, recognition of sales achievements, and reaching particular heights within a company’s rank advancement. All of this is true for Total Life Changes (TLC’s) Back to Basics (B2B) International Tour, but TLC’s founder and CEO, Jack Fallon has implemented several more powerful segments to a traditional direct selling run of show.
Jack’s vision has led to an ongoing weight loss contest from event-to-event where three winners are secretly selected. Each of the winners receive roundtrip airfare, hotel accommodations, a professional makeover, and additional prizes awarded live during each event.
Jack explains the impact of these contests:
“These weight loss contests have become the focal point of our B2B tour. I just felt like we could generate so much anticipation with a secret reveal of the three winners from event-to-event. I have to give John Licari [C.O.O.] much of the credit for how this segment of the show is planned and implemented.”
“John’s a natural. I mean, he is all heart and he is able to lead our three winners through a conversation that exemplifies their transformation. These stories are much, much more than weight loss stories; I mean, the