According to a TV Station based in Colombus, Ohio, USA, Longaberger has gone out of the Direct Sales business.
Tami Longaberger, who led The Longaberger Co., a direct seller of home and lifestyle products, since her father died in 1999, resigned as chief executive officer and director of the company in 2015, followed by a lawsuit.
Longaberger parent company CVSL announced in 2015 that John Rochon Jr., vice chairman of CVSL and son of the CVSL chairman, took over as Longaberger chairman, president and CEO.
The company Dave Longaberger founded in 1973 became a $1 billion business in 2000, when it employed more than 8,200 people.
Tami Longaberger became president of the company in 1994, while her father remained as chairman. She took more of a leadership role as her father battled kidney cancer in his final years.
The Ohio, USA based company has struggled for more than a decade, with sales plummeting to roughly $100 million annually and employment dwindling to 230 employees, including 68 at its Newark corporate office, which had 500 employees shortly after it opened in 1998.
The local newsagency reports:
“A local American treasure has gone out of business, shutting down after decades of making hand-made baskets.
The Longaberger Company, a name known