Germany’s Waz newspaper explores the Thermomix success story and tries to understand what makes this food processor so successful.
Thermomix by Vorwerk is an incredible German success story. In addition to a food processor, the customer also gets a piece of security with him.
“Madness!” “Incredible!” Whoever attends a presentation of the Thermomix inevitably feels transported back to the time of the economic miracle when arduous, long daily tasks could suddenly be completed in a few simple steps. A time when the vacuum cleaner or blender looked like small miracles. Some sociologists say that machines played a significant role in the women’s empowerment movement. Listening to all this talk about the Thermomix you would think future scientists would award it a similarly important role in history.
The Thermomix can heat, mix, knead, beat, steam and