Amway Corp., a U.S.-based direct-selling company, has announced plans to expand into China’s online retail sector, as the world’s largest direct selling company in terms of sales seeks better options to increase its revenues and lure younger customers in the country, the China Daily reported.
The $10.8-billion direct-selling company made the announcement about digital strategy on Aug. 2 in Guangzhou, Guangdong Province. The company also expressed willingness to launch an online social networking platform and mobile applications, as a move to go beyond its existing offline direct-selling market.
According to the report, the company’s sales representatives can purchase products through the social networking platforms and the company will be responsible for delivering the goods to their consumers.
Frances Yu, the company’s chief marketing officer, said that the online method has been tested by the company