Lyoness has implemented the previously announced multi-brand strategy in all markets. Since 8th November the group of companies has differentiated between the brand “Lyoness” and the new network marketing brand “Lyconet”.
Since 8th November the globally active Lyoness group of companies officially has comprised two brands. From now on the brand “Lyoness” encompasses two of the company’s three business areas: the sector- and country spanning shopping community for consumers, who save money when shopping with Lyoness, and the loyalty program for loyalty merchants, which gain loyal customers with the help of Lyoness.
The new brand “Lyconet” encompasses all of the company’s network marketing activities. The new brand world enables the company to develop target-group specific communication strategies and services.
Special program
“Xcite” From 8th November everyone interested can watch the special program “Xcite” at the company-owned web channel Lyoness.TV. The company presents all the news concerning Lyoness and Lyconet in an one and a half hour show.
Change process
With the world-wide implementation of the multi-brand strategy the company finished an important part of restructuring, which had been announced in autumn 2013.
About Lyoness
The Lyoness Group divides its three business areas into two brands: The Lyoness brand encompasses the shopping community and the loyalty program. Their