LegalShield, one of the nation’s leading providers of affordable legal plans and identity theft solutions for individuals, families and small businesses, announced today that Jeff Bell has joined the company as Chief Executive Officer. Mr. Bell succeeds Rip Mason, who will now serve as Executive Chairman of the Board.
Mr. Bell comes to LegalShield with over 20 years of corporate leadership and consumer marketing experience for global brands including Microsoft, Chrysler, Ford and NBCUniversal. While serving as Corporate Vice President, Global Marketing, Interactive Entertainment Business (Xbox) for Microsoft Inc., Mr. Bellsaw tremendous success, leading the business to its first profitable year in its existence, and garnered industry recognition launching and marketing a number of successful video game franchises including “Halo 3,” “Gears of War,” “Madden,” and “Rock Band.”
In addition, he led the growth of Xbox LIVE from four million to 12 million members in two years. While serving as Vice President of the Chrysler and Jeep Divisions for DaimlerChrysler, he launched the Chrysler 300, and the ‘Grab Life by the Horns’ and Town & Country with “Stow ‘n Go” seating and storage marketing campaigns.
In 2012, NBC Senior Vice President, Kim Niemi, called upon Mr. Bell, to lead NBCUniversal’s marketing efforts in the health and fitness market. In this role, Mr. Bell developed the “Challenge