Rodan + Fields (“R+F” or “the Company”)—a brand known for delivering proven results in skincare and haircare through science-backed, dermatologist-created products—today announced a simplified business model to unlock growth and reach new customers.
Starting September 1, the Company will move away from the multi-level direct selling model to streamline the customer and Consultant experience.
This new model, which will be supported by a broader array of marketing and advertising across traditional channels and social media to complement Consultants’ advocacy, will better position R+F to meet customers where they are discovering and buying beauty products.
Consultants will begin participating in the new Affiliate program, which will only be available for existing R+F Consultants.
Under the new Affiliate program, existing R+F Consultants who continue to sell R+F products will receive increased commissions on customer sales and product discounts, resulting in over 90% of current R+F Consultants having a higher earning potential based on their current sales performance.
Recruitment and commissions Consultants receive through product sales by those they have recruited will no longer be a component of R+F’s model, resulting in a simplified Consultant experience.
Customers will find it easier to browse, discover, and engage with the R+F brand across its digital channels, and continue to benefit from the