QNET’s insightful YouTube video showcasing the impact of its financial literacy programme, Fingreen, has been honoured with a prestigious gold award at the 2023 MarCom Awards.
Titled “FinGreen: Seeding Financial Literacy for a Brighter Future,” the video shines a light on QNET’s FinGreen initiative, a peer-to-peer educational program designed to improve financial understanding in underprivileged communities.
The video opens with a striking statistic: only one in three adults worldwide possess financial literacy. It then elaborates on how FinGreen contributes to the United Nations’ Sustainable Development Goals by addressing inequality and promoting decent work and economic growth opportunities.
Launched initially in Turkey and Nigeria in 2022, and expanding to Ghana in 2023, FinGreen primarily targets women and youth in developing regions.
“FinGreen is tailored for women and youth in emerging economies, “
says Malou Caluza, CEO of QNET.
“Historically, women have had limited access to financial services compared to men. Although mobile banking and payment platforms have recently improved accessibility, many still lack the essential knowledge for making informed financial decisions.”
According to experts at the International Federation of Accountants, individuals who lack financial literacy are more vulnerable to fraud, less likely to save their money, more likely to have a large amount of debt, and