Global lifestyle and wellness-focused direct selling company QNET joined hands with the VeryNile foundation to clean and protect the vital waterways of the River Nile as part of its commitment to upholding sustainable values via its people and projects.
The joint initiative also supports the livelihoods of local communities and aligns with the global Plastic Free July movement, which focuses on plastic reduction campaigns that successfully stop around 300 million kilogrammes of plastic from polluting the environment each year.
The VeryNile initiative focused on Qursaya Island, where the ancient river flows between the modern metropolises of Giza and Cairo. Approximately 250 families from low-income backgrounds live and work here, keeping the centuries-old fishing tradition on the Nile alive.
However, the rise in pollution is threatening the rich heritage of the world’s longest river and the many livelihoods it supports, to the point where the Nile is one of the top rivers contributing to 90 per cent of plastic waste entering the world’s oceans today.
QNET partnered with Egypt’s pioneering environmental foundation, VeryNile, to remove over 5,000 kilograms of plastic waste from the waters around the Qursaya Island. VeryNile was established in 2018 as an initiative focused on creating sustainable means to clean