Originally written by Anna Jordan on Small Business
Alibaba is giving UK small businesses the chance to get help growing their market into China.
Alibaba Group’s Tmall Global, the largest cross-border ecommerce platform in China, today announced the launch of the UK and Ireland edition of Go Global 11.11 Pitch Fest. The event will provide an opportunity for small and medium-sized businesses to be fast-tracked into the world’s biggest shopping event, Alibaba’s 11.11 Global Shopping Festival.
Eligible brands can register to pitch their products to an Alibaba expert panel to receive valuable advice on how to grow their business in China. Selected businesses will also get marketing advice and be pitched to famous Chinese influencers.
Following on from the Success of Pitch Fest 2020, it will be opened up to British and Irish companies for the first time. The 2020 event saw more than 31,000 overseas brands taking part and, of those, 2,600 of those took part in 11.11 for the first time. During the 11-day period, $494m worth of goods from UK businesses were sold, showing strong demand for UK products among Chinese consumers.
All brands that apply will receive a follow up one-to-one consultation with a Tmall Global Expert and a bespoke report