Germany based LR Health & Beauty has been developing and manufacturing Aloe Vera products for 15 years.
They are the key growth drivers of the internationally operating multi-level marketing company based in Ahlen (Westphalia, Germany).
As of 1 July, the company has launched the new LR ALOE VIA brand with a range of 40 care products for the whole family. In addition, LR is building a new production site for Aloe Vera Drinking Gels at its headquarters in Ahlen. Both projects are part of the sustainable growth strategy. The investment in the site amounts to EUR 10 million.
“The demand for our Aloe Vera care products steadily increased over the past years. Currently, they make up about 20 percent of our core business.
They are an important part of our partners’ daily business. In order to meet the high demand in the future, we are updating our Aloe Vera portfolio and are expanding our production capacities”,
states Dr. Thomas Stoffmehl, CEO of LR Health & Beauty.
The development and production of Aloe Vera products is one of the core competencies of LR Health & Beauty. Since 2002, the company has sold more than 55 million litres of Aloe Vera Drinking Gels as well as