LR Health & Beauty, one of Germany largest network marketing companies, with headquarters in Ahlen (Germany), has over 20 years of expertise in the production of food supplements.
Focussing even more strongly on the needs of consumers, the network marketing company has invested significantly in the healthcare sector and designed a modern health management system surrounding the new health brand LR Lifetakt. The brand will be introduced in the countries where LR is active gradually.
The health segment is one of the main growth drivers at LR.
“The market for innovative healthcare concepts as a whole has grown extremely rapidly throughout Europe. More and more people are taking their health into their own hands.
With our new strong LR Lifetakt brand, we can be a competent partner for these people – true to our motto ‘More quality for your life’”,
says Dr. Thomas Stoffmehl, CEO of LR Health & Beauty.
LR Lifetakt bundles high-quality food supplements and meal replacement products, which were put together by experts to form six overall solutions and thus meet the most important demands on the healthcare market: Nutrient supply for every day, vitality at every age, weight management, enhanced performance, seasonal support and unrestricted mobility. LR follows a holistic approach.
The solutions
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LR Health Launches New Care Brand Aloe Vera Growth Driver
by Ted Nuyten • • 0 Comments
Germany based LR Health & Beauty has been developing and manufacturing Aloe Vera products for 15 years.
They are the key growth drivers of the internationally operating multi-level marketing company based in Ahlen (Westphalia, Germany).
As of 1 July, the company has launched the new LR ALOE VIA brand with a range of 40 care products for the whole family. In addition, LR is building a new production site for Aloe Vera Drinking Gels at its headquarters in Ahlen. Both projects are part of the sustainable growth strategy. The investment in the site amounts to EUR 10 million.
“The demand for our Aloe Vera care products steadily increased over the past years. Currently, they make up about 20 percent of our core business.
They are an important part of our partners’ daily business. In order to meet the high demand in the future, we are updating our Aloe Vera portfolio and are expanding our production capacities”,
states Dr. Thomas Stoffmehl, CEO of LR Health & Beauty.
The development and production of Aloe Vera products is one of the core competencies of LR Health & Beauty. Since 2002, the company has sold more than 55 million litres of Aloe Vera Drinking Gels as well as
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LR Health & Beauty 2016 Sales Up 15% To Euro 258 Million
by Ted Nuyten • • 0 Comments
LR Health & Beauty, The German based network marketing company recorded sales of nearly EUR 258 million, up 15 percent on a year-on-year basis (net of currency effects).
Key growth drivers in turnover were the international markets such as Turkey, Italy, Poland, Belgium, the Netherlands and Spain with double-digit growth. But in Germany as well, LR grew by almost 20 percent in the acquisition of new sales partners, thus laying the foundation for sustainable success.
“This is an excellent development that confirms the confidence in our business model,” says Dr. Thomas Stoffmehl, CEO of LR Health & Beauty and spokesman of the Management Board.
In focus for 2017: Support of sales partners
The targeted support of the sales partners, the development of careers and, as a result, the sustained expansion of sales structures take centre
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Germany’s Top Direct Selling Company LR Health And Beauty In Decline
by Ted Nuyten • • 0 Comments
According to an article in Netcoo News, Germany’s leading Direct Selling Magazine, LR Health and Beauty (LR) is in trouble.
It is, or was, one of Germany’s largest Direct Selling companies with an annual revenue of $250 million.
As Business For Home has pointed out in this article: Direct Selling Field CEO or Ivory Tower CEO – If a CEO has NO Field experience, changes he/she will bring the company and distributors much growth is not big….
To be at the helmet of a Network Marketing company can not be learned in Business School.
Field experience…. been in the trenches… did the tough job….
Who make or break a Network Marketing company?
Distributors and customers, not accountants. Focus on share holder value and forget your distributors? Fast lane to decline.
Netcoo magazine:
“But what is missing what obviously
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LR Health And Beauty Appoints New CEO
by Ramya Chandrasekaran • • 0 Comments
German Direct Sales Company LR Group has appointed Dr. Thomas Stoffmehl as CEO of LR Health and Beauty effective September 2015. Dr. Stoffmehl, 44 is the former CEO of bofrost*, Europe’s largest direct seller of frozen food and ice creams.
The advisory board of LR Health & Beauty Systems GmbH (LR), one of the leading suppliers of premium health and beauty products in direct sales has introduced an ambitious, international growth strategy two years ago. This includes application of the LR promise “More quality for your life” along the subjects of brand development, innovation leadership, increased standardisation of the business model, digitalisation as well as strengthening the company’s global presence.
Against the background of the ambitious strategic and operational challenges, the Advisory Board of LR Group decided to further reinforce the Management Board with the appointment
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LR Health And Beauty $228 Million In Sales
by Ted Nuyten • • 0 Comments
Germany based LR Health & Beauty Systems GmbH (LR), one of the leading suppliers of premium health and beauty products in direct sales, looks back on a successful 2014 with good results.
“With the intensification of our international activities, we will have to face external factors ahead of us with strong internal potential, more flexibility and higher efficiency. In everything we do, we can trust on the support of our approx. 1,100 highly motivated and qualified employees”
International markets: Significant growth in local currency, strong impact of currency effects
In view of the positive development in 2014, Patrick Sostmann, Spokesman of Board of LR, sees a lot of good signs for the future. “In 2014, LR was again able to sustain its growth in local currency and recorded a significant increase in sales at constant