Michigan-based Amway, is strengthening its operations in the Philippines by investing an additional $1.5 million. The money will be used to upgrade facilities and infrastructure to support the market, which Amway believes has the potential for significant growth.
According to Amway Philippines Country Manager Elenita Olmedo, declining poverty incidence and rising incomes is making the Philippines an upper-middle income country, providing more opportunities for retailing, especially for consumer goods in the fast-growing categories of health and wellness, beauty and home care.
“The Philippines is in a unique position to provide a fertile testing ground for some new ideas for Amway,” said Amway Philippines Country Manager Elenita Olmedo. “Our economy is currently among the fastest growing in Southeast Asia and has been on this stable trend in recent years.”
At present, the Philippines ranks well behind