Amway India Enterprises is expecting draft guidelines for direct-selling industry in India in a couple of months. Samir Behl, regional president (Europe, Africa and India), told TOI that the company was able to dispel the Government of India’s long-standing notion on the direct-selling industry as ‘pyramid’.
According to the top Amway official, the inter-ministerial group on direct-selling would set aside the negativity and misconception and come up with a draft guidelines, which might pave way for a full-fledged legislation and regulatory framework for the industry soon. The direct-selling giant said it will remain a B2B (business to business) player and has no plans to go for tie-ups with e-tail giants like Flipkart or Amazon.
“This business does not have a pyramid structure. Had it been a pyramid, direct-selling businesses across the country would have