Direct selling conglomerate CVSL is entering the new year with a new name, the company announced Wednesday. In a preview of its fourth quarter earnings, Texas-based CVSL said it will begin operating under the name JRJR Networks.
When the paperwork is in order, the company’s common stock will trade under the symbol JRJR on the NYSE MKT.
“We inherited the CVSL name when we acquired the company three years ago,” the junior Rochon said in a statement. “We have always intended to change our name at the appropriate time, to give us a unique identity. Now that we have grown to encompass 10 companies, doing business across the globe as a ‘network of networks,’ the time has come to assert our new identity.”
CVSL’s stable of direct-to-consumer brands includes basket and home decor seller The