ViSalus, a global nutrition and healthy lifestyle company, announced today that its Co-Founder, Blake Mallen, has been promoted to President of the company, effective immediately.
Mallen brings his enthusiasm for excellence to further Vi’s global mission and culture and engage on a new level with Vi Promoters in the field.
In his new role, Mallen will continue to oversee all sales and marketing functions globally, and expand his management responsibilities to include implementing initiatives to further develop the company’s North American and European territories and drive business growth.
“Blake has been a vital asset to the creation and evolution of ViSalus, and I’m honored to be handing off the presidential reins to my fellow Co-Founder and long-time right-hand,” said Ryan Blair, ViSalus Co-Founder, Chairman and CEO.
“He possesses a rare blend of creative and