Sabika, headquartered in Robinson and known for its Swarovski collaborations and hand-crafted accessories by European artisans, is thriving, with millions in sales and more than 1,700 consultants in 42 states — and growing. (That’s up from just a couple dozen about a decade ago.)
This year, Pittsburgh-based direct sales jewelry brand Sabika marks 15 years in business. But that’s not all the family-owned company is celebrating.
“It’s exciting because we did, after all, start 15 years ago without any funding, without experience in that particular market of direct sales or jewelry,” says Karin Mayr, Sabika’s founder.
At the time, her husband’s business had closed and the family was looking for an extra source of income. Ms. Mayr, then 50 and a native of Austria, decided to channel what she did know about fashion from her