Mary Kay Attracts Increasingly Young, Diverse Consultants In 2015

 

Mary Kay Inc. reports an increasing number of young women starting their own Mary Kay businesses. Women ages 18-34 accounted for 47 percent of new consultants in 2015, according to statistics released by the cosmetics company.
“These young women are tech-savvy and digitally connected. They’re looking for flexibility and not a 9 to 5, one-size-fits-all position,” Mary Kay’s Vice President of U.S. Marketing, Sara Friedman, said in a statement.
“A Mary Kay business can be customized to each person’s individual goals, and our company’s established social media presence and leading-edge digital technology have also proven to be attractive business-building tools.”
Friedman’s sentiments echo the findings of Amway’s 2015 Global Entrepreneurship Report, an in-depth look at the state of entrepreneurship around the world.
Conducted in 44 countries, the survey found that starting a business is

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