Ambit Energy is lighting up more than Dallas’ bulbs. Its annual convention, being held Sept. 2 to Sept. 5, is brightening up the city’s coffers.
According to the Dallas Convention and Visitors Bureau, Ambit’s ninth annual AMBITION conference have a $6.7 million impact to the local economy as the direct-selling energy company brings consultants from 14 states to Texas for the event.
DCVB said the number came from criteria including anticipated spending by conference participants, meeting planners and exhibitors; local, state and federal taxes generated by the event; and total hotel room nights sold for the event.
DCVB broke down its $6.7 million figure for the Dallas Business Journal. Roughly 8,000 attendees are expected to attend the conference. Between them, they are expected to rack up around $3.79 million in direct spending and $2.96 million in indirect and