German Direct Sales Company LR Group has appointed Dr. Thomas Stoffmehl as CEO of LR Health and Beauty effective September 2015. Dr. Stoffmehl, 44 is the former CEO of bofrost*, Europe’s largest direct seller of frozen food and ice creams.
The advisory board of LR Health & Beauty Systems GmbH (LR), one of the leading suppliers of premium health and beauty products in direct sales has introduced an ambitious, international growth strategy two years ago. This includes application of the LR promise “More quality for your life” along the subjects of brand development, innovation leadership, increased standardisation of the business model, digitalisation as well as strengthening the company’s global presence.
Against the background of the ambitious strategic and operational challenges, the Advisory Board of LR Group decided to further reinforce the Management Board with the appointment