U.S. direct-selling company Amway has found further room for growth in Korea as per-head sales of its health supplement products topped other countries last year, the company founder’s son said Sunday.
In an interview with Korean journalists in Beijing, Sam Rehnborg, president of Nutrilite Health Institute, wholly owned by Amway, said as Korea was one of the world’s fastest-aging societies, the demand for health supplements was set to rise in coming decades.
“China is a huge market compared to Korea,” he told The Korea Times after the group interview. “In terms of sales per capita, however, Korea is already a benchmark for our less-developed markets due to Amway Korea’s powerful method of marketing, referred to in some U.S. universities as social marketing. It helped the market in Korea to another level.”
To explain what social