Since costume jewelry line Stella & Dot launched in 2003, it has grown into a massively popular mega-brand and changed the way we think about social selling programs. Now, with the launch of Ever, its much-anticipated anti-aging skincare line, the company is branching into the beauty world in a big way.
The company, best known for statement necklaces sold through direct sales will widen its scope with the introduction of a skin-care regimen called Ever. The effort will stand alone as a separate selling opportunity, complete with its own starter kit for sales representatives, or “specialists.”
Jessica Herrin, CEO of Stella & Dot who launched her accessories company as Luxe Jewels in 2004, began thinking about adding skin care as another pillar of the business several years ago.
“It coincided with me being in my late 30s. I