The Longaberger Co. has “hit bottom,” but its sales force will benefit from changes made by parent company CVSL, the company stated in a Tuesday conference call.
CVSL, which includes Longaberger as one of its eight direct-selling companies, reported first-quarter revenues decreased by $7.4 million, or 28 percent, compared to 2014.
Longaberger, which has seen its employment fall to 230 total and 68 at its basket-shaped corporate headquarters, has been the main reason for the CVSL revenue decline, according to the CVSL report.
“I think we have hit the bottom at the revenue line,” CVSL CEO and President John Rochon said of Longaberger. “We’re fixing the company. We have a strategy to get the sales back to the sales force.”
CVSL does not report revenues of its individual companies, but did report home decor revenue decreased