Gano Excel opposed the use of the Ganogen brand by Progal BT with the Superintendent of Industry and Commerce (SIC) in Columbia, to protect their brand Gano Café.
Both companies make use of the medicinal fungus Ganoderma Lucidum, found in the highland rainforests of Asia and known for its therapeutic benefits, in their portfolio of its products and have been engaged in a lawsuit to defend their respective brands.
The debate began when SIC approved Progal’s application under international class 5 for nutritional supplements and products made of flour under Class 30.
Malaysian origin company Gano Excel opposed the application and appealed the SIC’s decision.
Gano Excel argued that its brand was already registered in 28 countries and the word Gano was also being used by it for its Gano Café brand, hence giving it priority. Additionally, as