WiBOO is a web-based service intended to unite social network with e-commerce, focused on micro and small businesses, and distributed as Multilevel Marketing. The platform is the newest acquisition of IGC (Intelligence Group Consulting) based in Sao Jose dos Campos, Brazil.
The idea of creating WiBOO was based on a market research, commissioned by IGC, which showed that 99% of the entrepreneurs in Brazil are micro and small business owners. However, 52% of them are not using digital marketing to expand their business due to lack of knowledge or very high advertising prices.
By creating a virtual marketplace combined with intuitive social network, WiBOO hopes to attract the attention of the major part of those unattended otherwise businesses. The business owners will be able to purchase very affordable “virtual vitrines” and offer promotions and