BusinessAndLeadership.com reports: Figures released from the Direct Selling Association of Ireland (DSAI) have revealed that 75pc of the industry’s 20,000 direct sellers are now female, while 30pc are stay-at-home mums.
Contributing €50m a year to the Irish economy, direct selling is where goods are sold direct to consumers outside of a fixed shop.
Lynda Mills, director general of the DSAI, said: “There is a new type of female entrepreneur emerging in Ireland – women who are selling products they love and building really strong businesses through direct selling.
“We are seeing more and more women being attracted to direct selling because it can fit so easily around other commitments – whether it’s children, education or another job.”
The figures released by the DSAI are based on its survey of its member companies including Amway, Forever Living and