Share price of Avon Products Inc. has been witnessing a downtrend for about over a year as the company has lost its luster due to continuous loss of active representatives, declining volume, unfavorable foreign currency translations and reduced margins in mature markets like North America. Consequently, shares of this New York-based global beauty company hit a new 52-week low of $8.54 yesterday, before closing trade at $8.61. Moreover, the stock has tumbled about 49.6% year over year.
The aforementioned factors have led Avon to produce distressed operating results over the past few quarters. Further, weakness in the emerging markets as well as regulatory and cash flow issues risking dividend are the other negatives.
Additionally, over the last four years, Avon has witnessed a declining revenue trend in North America, especially in the U.S., mainly due to a decrease in active representatives, partly offset by large average order. Total revenue from this region has declined considerably from about $2,293.4 million in 2009 to nearly $1,458.2 million in 2013. Further, revenues from this region have also declined so far in fiscal 2014, reporting an 8% fall in the third quarter. The company’s management is concerned about the decline in revenues and has been constantly striving to