In a rapidly-changing world where new information and scientific data come to light faster than ever, beauty and skincare products continue to evolve.
Artistry™, one of the world’s top-five largest selling premium skin care brands*, continues to leverage these changes to imagine new technologies and discover new breakthroughs. Through active collaboration and partnerships with universities, scientists and industry leaders, Amway and the Artistry™ brand remain on the forefront of global trends and are achieving transformational advancements in beauty and skincare.
The future of forward beauty
“Research and advancements in dermatological treatment devices, DNA repair and stem cells are on the cusp of delivering breakthrough benefits to Artistry™ products,” said Dr. Paul Seehra, director of the Amway Asia Beauty Innovation Center. “And we continue to investigate emerging areas of new science, including studying and monitoring the benefits that microorganisms have on an individual’s skin and overall health.”
Located in Seoul, South Korea, the Asia Beauty Innovation Center (ABIC) supports collaboration with the pharmaceutical and healthcare industries. The ABIC’s presence in Asia is significant because the market accounts for a significant percentage of Artistry™ sales and Seoul is currently the center of pop culture for the region. In addition to advancing partnerships and research agreements,