Based on the Verify Markets study of 2013 global sales, Atmosphere is the world’s number one selling brand of premium home air treatment systems.* Using Amway’s overall 2013 global sales numbers, the research firm verified that the corporation has more than 15 percent of the total global air treatment system market share.
“Through the Verify Markets research, we found the key drivers for the sales of air purification systems were poor indoor air quality and awareness about poor air quality,” said Mitchell Urbytes, director of home brands for Amway.
China was the largest market for sales of residential air purification systems in 2013. Clean air is vital to the health and well-being of everyone around the world. As people become more educated and conscious of health issues surrounding their environment, the need for clean air becomes a high priority in today’s world of smoke, smog and other airborne particles.
“We’re proud that our Atmosphere Air Treatment System leads sales in the premium home air treatment category,” said Urbytes, “But the greatest achievement is that our technology ensures a cleaner and safer home environment by effectively removing dust and allergens.”
*Based on a Verify Markets study of 2013 global sales. Premium defined as products priced over USD