4Life has partnered with the Direct Selling Education Foundation (DSEF), the National Association for Community College Entrepreneurship, and the Salt Lake Community College to introduce a new program.
The Direct Selling Entrepreneur Program is a 30-hour noncredit course presented by the Salt Lake Community College’s division of Continuing Education. The class is designed to educate students on the benefits of direct selling as a part-time business and full-time career.
Vice President of Communications Calvin Jolley: “4Life’s executive team is pleased to partner with the Salt Lake Community College’s first-ever course on entrepreneurship and direct selling. 4Life President and CEO Steve Tew values the integral role that education can play in the DSA’s broader strategic initiatives. A continuing education course designed to introduce students to the fundamentals gives all of us a great grassroots opportunity, not only for teaching, but also the opportunity to generate positive media that results from these kinds of collaborative efforts among industry associations and competitors.”
In 2013, the direct selling industry generated approximately $32.7 billion in U.S. sales and $6.6 billion in federal, state, and local taxes. Whereas only 13.8% of U.S. households have a direct seller in residence, more than 70% of the American public has purchased goods