T-Mobile US MVNO Solavei plans to launch its “phase two” services on Oct. 1, said CEO Ryan Wuerch. He said phase two would include a new compensation scheme, a refined focus on the Hispanic market and new offerings on its Solavei Marketplace program.
Wuerch declined to provide exact details on phase two. He said the new compensation program would be rolled out to current Solavei customers during the next several weeks now and that the company would publicly announce the changes at the beginning of next month.
Although Wuerch declined to provide many details around the company’s plans for the Hispanic market, he said that fully 70 percent of the company’s new customers last month were Hispanic and Solavei is working to entice additional customers in that demographic. As for the company’s Solavei Marketplace, which it launched in September 2013, Wuerch said the company plans to integrate payments and rewards more tightly into the system, and to allow users to easily enter their existing credit cards into the Marketplace in order to more easily receive discounts and rebates.
Solavei launched in 2013 with a $49 per month unlimited voice, text and data plan on T-Mobile’s network. The company designed its service as a referral