Tag Archive for Social Media

3 things small businesses should know to successfully sell online

Originally written by Anna Jordan on Small Business
Over the Covid-19 pandemic, we’ve seen a significant shift in businesses selling online to meet an increased demand from customers.
However, it takes more than just posting a few products in a small corner of the internet. To help small businesses attract visitors and turn them into customers, their latest webinar, Back to Business Masterclass 3: Selling Online, helped businesses learn how to target customers and close the deal.

Joining the GoDaddy team were Cheavon Clarke, entrepreneur and heavyweight Olympic boxing hopeful, along with Daniel Walton, founder and director of OLPRO.
We’re going to be looking at three tips to help you when selling online, as explained by GoDaddy’s customer care guide, Louis Brightman.
Understand your online customer
Part of understanding your customer is knowing where to find them. Certain demographics will be in different places online – for example, younger people are more likely to be on TikTok than they are on other social media platforms.
Then you need to start thinking about how you can help them. Brightman uses the example of Lovely Little Treats, a family pyjama company, offering discounts on Facebook in exchange for sharing a post.
What other value could you give? Brightman suggests a

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TikTok launches entrepreneur competition with £5,000 cash prize

Originally written by Anna Jordan on Small Business
TikTok has announced the launch of the #BeYourOwnBoss competition, with a £5,000 cash prize.
The winning entrepreneur will also win mentoring sessions from high-profile entrepreneurs, marketing from TikTok and the Purposeful Project and a year of financial and business advice from Intuit QuickBooks.
How do I enter?
The competition invites potential business owners to submit a pitch in a TikTok. You need a TikTok account to enter. Your pitch video must be 30-60 seconds long and include the hashtag #BeYourOwnBoss and you must follow @simonsquibb. Alongside your video, you’ll need to fill out a form with a link to your video. Get your entries in by June 30, 2021. Ten finalists will be chosen by the judges to present their idea in more detail to the panel during a live TikTok finale.
Enter the competition here.
Simon Squibb, founder of The Purposeful Project, is a serial entrepreneur and investor. Alongside Simon, some of the judges taking part include:

Justine Roberts CBE – The founder and CEO of Mumsnet
Ben Francis – Founder and chief product officer of Gymshark
Jess Butcher MBE– Co-founder and CMO of Blippar
Alex Depledge – CEO and co-founder of Resi.co.uk
Mark Tilbury– Businessman and influencer who runs multiple seven-figure companies
Lisa Friedrich– Head of SMB, EU at TikTok

The UK government

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4 tips for promoting your business online when you’re on a budget

Originally written by Anna Jordan on Small Business
Thousands of new businesses have launched over the course of the Covid-19 pandemic. Out of 1,000 micro businesses, one in five respondents have gone online for the first time, according to the latest research from GoDaddy. Among the most common issues for businesses is promoting themselves on a tight budget.
GoDaddy has partnered with Olympic gymnast turned entrepreneur, Beth Tweddle, along with Stuart Coupland, founder of Coupland Leather, for their second Back to Business Masterclass. The virtual masterclass, Promoting your business online for ‘next to nothing’, aims to help entrepreneurs to maximise the reach of their website and social media output.

Here are four tips to help you promote yourself online, as explained by Louis Brightman, customer care guide at GoDaddy.
Get your website fundamentals right
First of all, design a site that turns browsers into buyers. Go through the customer journey yourself to see if it makes sense.
According to Brightman, 95 per cent of people leave your website without buying or leaving their details – for most, it’s nearer to 99 per cent.
Is it clear that you’re better than the competition? Could you be putting more information on your blog or homepage? Do you have an

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