Amway surpassed Avon Products in 2012 to become the world’s largest direct-selling company, thanks to a steady, drama-free international expansion over the years into key markets like China, a bigger focus on nutrition products, which are less prone to sales fluctuations than beauty products, and the ability to attract and keep sales representatives (whom Amway calls ABOs, for ‘Amway Business Owners,’ and who now number 3 million.)
In 2013, its sales rose 4.4% to $11.8 billion, helped by growth in China, its biggest market, and one where Avon’s business has collapsed since a big bribery scandal hit that company a few years ago. (Avon’s business is struggling in almost every key market.)
As a privately owned company, Amway has been spared the drama that has slammed some of its other direct-selling peers that faced regulatory and investor scrutiny: personal care products maker Nu Skin Enterprises NUS -3.63% was fined earlier this year by Chinese authorities over its product claims, while nutrition company Herbalife HLF -0.10% is in the throes of a battle with activist billionaire investor Bill Ackman, who claims it is operating an illegal pyramid scheme.
Amway Chairman Steve Van Andel, the son of one of the company co-founders, recently spoke with Fortune about criticisms of the direct-selling business model, its China success,
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Talk Fusion Winter Dream Getaway Most Successful Ever
by Nicole Dunkley • • 0 Comments
From inspirational networking and leadership motivation to exclusive world-first announcements and wind-swept beaches under a tropical island sun, Talk Fusion’s 4th Dream Getaway on December 4 – 8 2014 broke records as their most successful incentive event to date.
Twice a year Talk Fusion hosts the Dream Getaway, a sensational 5 day, 4 night Hawaiian vacation to reward Associates for their dedicated work and job well done. Qualifying Associates are flown from across the globe to the impressive Grand Wailea Resort in Maui, where they experience the powerful message of Talk Fusion in a stunning island location.
“I can tell you that events like Dream Getaway make the business move from your head to your heart,” says Talk Fusion Founder & CEO Bob Reina. “Our Independent Associates work hard, they’re out in the field making it happen, and we’re very happy to recognize their inspirational success with two trips to Hawaii a year.”
The highlight of this Dream Getaway event was the unveiling of the company’s social media promotion #TalkFusionSecrets, showcasing a new face and functionality to Talk Fusion’s internationally renowned CONNECT video communication products – plus the upcoming launch of new, breakthrough patent-pending Video Chat. The awestruck, capacity crowd of Associates at
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Be Connected 2014 Delivers Marketing Tactics for Today’s Audience
by mallen@directsellingnews.com • • 0 Comments
Direct sellers, suppliers, marketing professionals and a host of other industry influencers gathered in Dallas from Dec. 3-5 to exchange ideas and resources at the Direct Selling Association’s 2014 Be Connected Conference.
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Herbalife-Backed LA Galaxy Make MLS History
by mallen@directsellingnews.com • • 0 Comments
Major League Soccer’s LA Galaxy donned their Herbalife jerseys on the way to a historic win on Sunday.
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LIMU Wins 105 Awards For Marketing In Just 11 Months
by Nicole Dunkley • • 0 Comments
With its most recent Stevie awards, LIMU has now won a total of 105 awards for its Marketing initiatives in just the last 11 months. The company has garnered significant recognition with awards in business, marketing, creativity, packaging, event planning, videography, graphic design, mobile applications, website, digital media and social media.
Most recently, LIMU won 9 Stevie Awards in the 12th Annual American Business Awards competition, which recognizes global achievements and favorable contributions to business. LIMU received awards in a wide variety of categories, including:
BLU FROG 2 (Best New Consumer Product)
An Experience Like No Other (Video: Corporate Overview Category)
2014 LIMU International Convention (Event: Best Internal Recognition/Motivational Event)
2014 LIMU International Convention Opener (Video: Branded Entertainment Category)
LIMU Corporate Website (Website Design)
LIMU Mobile (Business Apps)
LIMU BMW CLUB (Video: Branded Entertainment Category)
#BLU2 Launch (Video: Product Sales Category)
LIMU Facebook (Best Facebook Page)
“Powering our mission to help people “Be more” in all facets of life, LIMU is positively impacting the lives of hundreds of thousands worldwide, offering ultra-premium nutritional products and a highly effective new business model,” says Justo Nunez, Vice President of Marketing. “Our Marketing is designed to help LIMU promoters create strong businesses, and it is rewarding for all of us to receive these accolades on an ongoing basis.”
LIMU has
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Zija International’s Améo Independent Distributors Reach Early Success
by Nicole Dunkley • • 0 Comments
Since launching Améo Essential Oils in September, Zija International has had several Independent Distributors quickly achieve the Rank of Diamond, a notable accomplishment within the company. These Distributors and their stories have been highlighted on ameo.com and they continue to reach new levels of success each week. Read their inspirational stories below:
Michael J. McLean:
“In 2005 I was introduced to the power of quality essential oils. Initially, I was a little skeptical about their use and the people who were using them. However, it didn’t take long before I was totally convinced of their power. I had several personal experiences that have changed the way I look at natural or alternative health solutions. Once I had these experiences I knew that I would forever be an evangelist for oils. I just needed to find the right company, with the right quality promise, that was committed to uniting the scientific world with the holistic world. When the concept of Améo was introduced to me, I immediately knew that my search was over and that Améo would be my home.
During the last 15 years I have had the opportunity to work within the direct sales industry. I have served in various leadership roles
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Total Life Changes’ TEAM USA Power-Couples Celebrate 1-Year Anniversary
by Ted Nuyten • • 0 Comments
In just a few days, Total Life Changes TEAM USA members Kenny & Chante Lloyd, Gregg & Lenika Scott and Erwin & Twiler Portis will kick up their feet and look back on their many accomplishments in just one year of business with TLC. These couples are no strangers to success.
Former top earners in the Industry with a proven track record, they have made their mark in the United States once again. This team of accomplished business partners are responsible for the tremendous growth that TLC has seen since they arrived on the set.
As Kenny Lloyd would say, “Documentation beats conversation.” And they have plenty of documentation in just one year. Since this team has joined Total Life Changes in December 2013, corporate numbers have gone through the roof. Team USA is averaging over 600 new members per week with over 11,000 members signed up in less than twelve months.
“We have set record numbers in sales and new affiliates week after week and we are just so blessed to be a part of this wonderful company,” adds Lenika Scott. The team is focused on generating a tremendous amount of revenue by next year. Their motto has become,
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Top Earner Josh Zwagil Launches MyDailyChoice
by Ted Nuyten • • 0 Comments
Josh Zwagil, a top income earner in the industry, has resigned from his previous company to launch his own Network Marketing company called MyDailyChoice.
In Josh’s last company, he built an organization of 50,000 distributors and traveled the world speaking, coaching, and mentoring.
Josh has launched MyDailyChoice, a daily brand company committed to providing the highest quality products and services across the hottest industries. The first product line is a nutritional spray line with 3 cutting edge products: Peak, Boost, and Shield.
These products contain a variety of healthy ingredients and super fruits such as Deer Antler Velvet, Mangosteen, Acai Berry, Maqui Berry, Yerbamate, Raspberry Ketones, Goji, Noni, Ionic Minerals, and Coral Calcium.
MyDailyChoice utilizes an aggressive online marketing system to spread their opportunity to the masses. MyDailyChoice wants to be one of the only companies in Network Marketing history to bridge the gap between traditional offline marketing and new age online marketing.
With a compensation plan that pays out 85% of sales volume, a platform shipping into 150 countries day 1, a revolutionary fear of loss marketing system, cutting edge products, and low affordable entry fees, Josh believes that MyDailyChoice will be a dominant player in the industry.
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ForeverGreen – FG Xpress November 2014 Sales Increase 190%
by Ted Nuyten • • 0 Comments
ForeverGreen Worldwide Corporation, a leading direct marketing company and provider of health-centered products, announced today that November 2014 revenue exceeded November 2013 sales by more than 190%.
“Last year the company saw a decline in sales from October to November. We are pleased to report November 2014 revenues stayed consistent with last month, again exceeding $5.8 million. The company remains on track to report a new record in quarterly sales and expects to finish the year within the guidelines of the most recent guidance of $56-60 million.
We have had a tremendous year of growth and expect to see that growth continue during 2015. We expect to issue 2015 guidance shortly, but preliminary projections are indicating revenue growth for next year to exceed 50%. Along with the growth in number of new members and new logistical delivery solutions, as well as new products, we believe ForeverGreen will continue to have a positive impact all over the world,” said Jack Eldridge, CFO.
ForeverGreen Worldwide Corporation develops, manufactures and distributes an expansive line of all natural whole foods and products to North America, Australia, Europe, Asia and South America, including their new global offerings, PowerStrips, SolarStrips and BeautyStrips.
They also offer Azul and FrequenSea(TM),
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CVSL, Direct-Selling Acquisition Company, Requests To Raise $100 Million
by Tina Williams • • 0 Comments
CVSL Inc.[NYSE MKT: CVSL] said today that is has filed a shelf registration statement on Form S-3 with the U.S. Securities and Exchange Commission (SEC) to allow the Company to raise up to $100 million in incremental capital on an as-needed basis for acquisitions and general working capital.
The registration statement also includes a sales agreement prospectus that would allow for the sale of up to $25 million in at-the-market (ATM) offerings.
The registration statement has been filed, but has not yet become effective. At the present time, the Company has no specific plans to issue securities under the registration statement. If and when the registration statement is declared effective by the SEC, the Company will be able to offer and sell, from time to time, up to $100 million of securities such as common stock, preferred stock, debt securities, warrants, units or any combination thereof.
Following the effectiveness of the shelf registration statement, the Company may periodically offer one or more of the registered securities in amounts, at prices, and on terms to be announced when, and if, the securities are offered. The terms of any securities offered under the registration statement, and the intended use of the net proceeds resulting therefrom, will