A Grand Opening event held at the Ágora Bogotáin the heart of Colombia’s capital city attracted 4,000 enthusiastic attendees who came to experience the excitement and energy of the newly energized Immunotec, led by CEO Mauricio Domenzain.
Attending the event as special guest was Meredith Berkich, President of North America and Europe. The Colombia launch marks Immunotec’s second expansion into Latin America in 2018, following the company’s entry into Guatemala just six months ago. Immunotec plans to continue the momentum with expansion into other Latin American markets planned for 2019.
Mauricio Domenzain stated:
“We’re tremendously excited to bring the Immunotec opportunity to the people of Colombia, their legendary warmth, passion, and enthusiasm was on full display at our Ágora event.
The entire Immunotec team and our field leaders are so proud to open up for business in Colombia; it’s a market I’ve always believed was perfect for Immunotec and our flagship product, Immunocal. Now we are here, and I cannot wait to see the energy that lit up our launch event change lives across the country.”
Mr. Domenzain led the private equity purchase of Immunotec that was completed in June of 2017 (the company had been publicly traded on Canada’s TSX Venture Stock Exchange since
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Immunotec Appoints Meredith Berkich As President USA
by Ted Nuyten • • 0 Comments
Immunotec announced today that 25-year network marketing industry professional and two-time member of Direct Selling News’s Most Influential Women in Direct Selling, Meredith Berkich, has joined its executive team to lead the U.S. business as President of Immunotec U.S.
The announcement caps a year of change for the company which, only six months ago, transitioned from publicly traded to privately owned in an acquisition initiative led by Mauricio Domenzain, now Immunotec’s CEO.
Said Mr. Domenzain,
“Meredith is a person with incredible passion for network marketing and deep expertise in all aspects of a fast-growth business environment, combined with a genuine love of people.
We have tasked ourselves with achieving rapid, substantial expansion in our U.S. business, and the addition of Meredith to Immunotec’s executive team gives us the proven leadership, driving force, and personal dynamism we need to make it happen.”
Asked about the move to Immunotec, Ms. Berkich stated,
“When I met Mauricio I was immediately struck by his firm grasp of the complexities of the network marketing industry, his innovative and forward-thinking style, and his clear sense of vision for Immunotec.
I have long-standing respect for the Immunotec brand and science, and I see incredible opportunity to contribute to Mauricio’s vision.
The potential this company