By Kelly Robbins, MA Most of us didn’t start our business so we could do marketing all day. We started our business because we knew we could help people in one way or another. However, most of us quickly learned that our business isn’t going anywhere without marketing. When we do market our business, we are […]
Tag Archive for Marketing & PR
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Script Your Voicemail Message For More Call Backs!
by wahanelson • • 0 Comments
By Deb Bixler Leaving a voicemail for a prospective customer and waiting for a callback is not the best recipe for direct sales success. However, there are times, even in a cold calling scenario, when you will need to leave a voicemail for someone. Having a few prepared voicemail scripts for those times when you […]
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How to Market Your Small Business During the Holidays
by Holly - The Work at Home Woman • • 0 Comments
By Deborah Sweeney Holiday marketing for a small or home-based business is a bit different than marketing a larger company. Wal-Mart or Target can slap some decorations up, offer thirty percent a good chunk of their inventory, and then just push their sales as hard as they can. But a smaller business has neither the […]
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How to build strong networks . . . with an uncommon twist
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By Diana Schneidman I’d guess you have attended networking events, struck up conversations with strangers, and exchanged business cards. You’ve expanded your reach via LinkedIn groups and Facebook groups and Twitter lists. You’ve posted articles on your blog and maybe even guest articles on other people’s blogs. You’ve added friends and connections on Facebook, Twitter, […]
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4 Ways To Get Your Customers To Do Your Social Marketing For You
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By Angie Nelson Looking for creative ways to use social media to promote your products? Many established brands and innovative startups have started to mix social media marketing with e-commerce to improve their sales. Below we will look at several examples and how you can apply them to your own business and get your customers […]
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Case Study: How I Got Barbara Corcoran, Shark Tank to Endorse my Book
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By Rachel Olsen Although DIY PR may feel uncomfortable at first, it is a smart + cost effective way for small businesses to gain credibility. Perhaps, you just need to look at it from a different angle. Do you cringe at the thought of self promotion? Do you have a case of “imposter syndrome,” […]
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How Images Can Make or Break Your Ad
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By Dawn Berryman So, you’ve purchased advertising and you need to provide an image, or have one created. How important is the image you use? Very!! Whether you purchased an ad in print, or online, the visual aspect is very important, critical even. Especially, if you’re advertising online, you want something that will make them […]